Solutions for trade shows and events

Centralized privacy management for trade shows and events

Do you exhibit in trade shows or organize events to promote your business? Managing consents and authorizations collected during these events is often complex and disorganized, increasing the risk of non-compliance with GDPR. Trust Guardian is designed to help you centralize and automate the management of consents and authorizations for processing collected at trade shows and events, ensuring secure and compliant management, reducing legal risks, and protecting your company.

Benefits of managing trade shows and events with Trust Guardian

• Centralization of consents
  Trust Guardian allows you to centralize all consents collected at trade shows and events, from business cards to lists provided by organizers, to invitations and registrations. This provides a clear and complete view of all consents, ensuring that every piece of personal data collected is tracked and processed in compliance with GDPR, according to the related purposes.
• Management of processing authorizations (not just consent!)
  Not all personal data collected at trade shows requires explicit consent for processing: for example, business cards are often processed based on contractual obligations (pre-contractual) or legitimate interest, as stated in the privacy notice. Trust Guardian enables you to effectively process these legal bases as well, in addition to consent, by documenting every authorization for processing and the related acknowledgment of the historical privacy notice to ensure GDPR compliance. This allows you to demonstrate the lawfulness of the processing, even if it’s just to respond to commercial inquiries from customers during the trade show or event.
• Acknowledging the privacy notice at trade shows
  Our consultants can support you in the implementation of processes for acknowledging privacy notices during events, ensuring that each data subject can access the correct and updated version of the notice. This helps minimize the risk of disputes and ensures transparent and compliant management.
• Collection of proof of genuineness for company protection
  The platform centralizes and stores all proofs of genuineness related to consents and authorizations for processing collected at trade shows (e.g., scans of privacy notices with the relevant consents provided by customers, or consents collected via dedicated landing pages), demonstrating the lawfulness of collecting such personal data and protecting the company in the event of disputes from clients or inspections by supervisory authorities.
• Reconstruction of customer privacy history
  Trust Guardian allows you to reconstruct each customer’s privacy history, storing every privacy-related event, such as consents, revocations, acknowledgments of privacy notices, and modifications to authorizations. This ensures clear and transparent management, making it easier to demonstrate compliance when needed.
• Management of expiries and data retention
  The platform automates the management of expiries and retention periods for consents related to personal data collected at trade shows, notifying company systems when the retention period has ended, ensuring that data is deleted or anonymized, minimizing the risk of non-compliance.
• Management of revocations and data subject rights
  Trust Guardian supports the centralized management of consent revocations and requests to exercise data subject rights, also providing your customers with a self-service area for independently modifying their consents.

Centralized privacy management for trade shows and events

Trust Guardian is a strategic ally for managing privacy during trade shows and events, facilitating the centralization of consents and authorizations collected, reducing the risks of non-compliance, and improving operational efficiency. With Trust Guardian, you can ensure compliant, secure, and transparent management of the data collected during every interaction with your potential customers at trade shows and events, protecting the value of your business and strengthening customer trust.