Solutions for Marketers

Privacy Management Supporting Marketing Creativity and Efficiency

Are you a Marketing Manager? GDPR and consent management often act as a barrier to marketing creativity and operations. Trust Guardian is designed to help you overcome these obstacles, allowing you to centralize consent and privacy event management, protecting you and your company from the risk of disputes and sanctions, while ensuring a compliant and effective management of all touchpoints.

Concrete benefits for your role

• Centralized Consent Management
  Trust Guardian centralizes the management of consents and data collected across all touchpoints (websites, e-commerce, landing pages, social campaigns, or ads), ensuring secure and compliant handling. This allows you to operate confidently, reducing the risk of sanctions and protecting the company’s reputation.
• Proofs of Authenticity for Legal Defense
  The platform ensures the documentation and collection of proofs of authenticity, demonstrating the legitimacy of the data processing performed by marketing. This feature protects the marketing team from possible legal challenges by providing easily retrievable documentation in just a few clicks during inspections or disputes.
• Automated Orchestration of Marketing Systems
  Trust Guardian keeps all your marketing systems updated with modifications or expirations of consents, reducing the risks of errors or sanctions due to outdated or unshared information across the various systems in use.
• Easy Integration with Marketing Systems
  Trust Guardian easily integrates with all your marketing applications (CRM, marketing automation systems, e-commerce, newsletter platforms, websites, etc.). This ensures a quick connection, supported by detailed API documentation and dedicated technical support, including assistance to your tech partners.

How Trust Guardian Helps the Marketing Team

• Reducing the Risk of Sanctions
  With over 95% of GDPR fines linked to the misuse of customer data, Trust Guardian helps you minimize the risk by centralizing consents and automating privacy management. This ensures compliance across all marketing touchpoints and drastically reduces the risk of unlawful processing.
• Self-Service Consent Management with myPrivacy
  Trust Guardian, through myPrivacy, allows your customers to manage their consents autonomously in a self-service mode. This not only reduces the administrative workload for marketers but also ensures that the marketing database is always up-to-date and compliant, enhancing campaign efficiency and minimizing the risk of errors.
• Automated Management of Withdrawals and Objections
  Changes and withdrawals of consents can be managed centrally and automatically through Trust Guardian, integrating directly with existing marketing systems. This makes managing withdrawals and objections simple and effective, improving operational efficiency.

Centralized and Resilient Privacy Management for Marketing

For Marketing Managers, Trust Guardian is a strategic ally that facilitates privacy management, enhances the efficiency of marketing system management from a privacy standpoint, and ensures compliance. Our platform centralizes consents and documents every privacy-related event in the “Privacy Black Box,” making it easy to demonstrate compliance in case of inspections or disputes.