Solutions for Loyalty Cards

Centralized privacy management for loyalty cards

Are you responsible for managing loyalty cards or loyalty programs? GDPR compliance and consent management are crucial aspects to ensure legitimate data collection and compliant management of your customers’ personal data. Trust Guardian is designed to centralize and automate these processes, reducing the risk of fines and improving customer trust.

Benefits for Managing Loyalty Cards with Trust Guardian

• Centralized and automated management of consents and privacy notices
  Trust Guardian centralizes all consents managed for loyalty programs, including privacy notices acknoledgments, ensuring accurate monitoring of granted authorizations and withdrawals. This centralization reduces the risk of errors and unlawful processing, ensuring GDPR compliance and effective data management.
• Demonstration of consent legitimacy
  Trust Guardian provides a complete history of proofs of authenticity related to consents and privacy notices acknowledgments, enabling companies to demonstrate the legitimacy of data processing. This reduces the risk of fines in case of inspections and improves legal resilience.
• Self-service consent management area
  Trust Guardian offers myPrivacy self-service area, which allows customers in your loyalty program to manage their consents autonomously, update preferences, and acknowledge privacy notices. This approach reduces the administrative burden for the company, improves transparency, and ensures that consents are always up to date, guaranteeing GDPR compliance.
• Data retention management and data minimization
  Trust Guardian automates the management of data retention periods of purposes related to loyalty cards, notifying information systems when the retention period has ended, so they can proceed with anonymization or data deletion. This ensures compliance and reduces the risk of unauthorized data use, contributing to the minimization of collected and used data.
• Reconstruction of customer privacy history
  Trust Guardian allows you to quickly reconstruct each customer’s privacy history by storing every version of privacy notices and the entire history of consent changes for each data subject. This ensures that the company can demonstrate compliance in case of inspections or requests.
• Data subject rights management
  Trust Guardian supports the management of data subject rights, ensuring that requests for access, rectification, erasure, and objection are handled in a timely and GDPR-compliant manner. This centralized system allows tracking of each request, providing a quick and documented response, and thus reducing the risk of fines or disputes.

How Trust Guardian supports the loyalty card management team

• Reducing the risk of unlawful processing and managing data subject rights
  Fragmented consent management is one of the major risks for loyalty programs. With Trust Guardian, all consents are centralized, ensuring that data is processed only based on current authorizations. In addition, the platform effectively manages data subject rights (access, erasure, objection), ensuring comprehensive and GDPR-compliant management.
• Integration with existing systems
  Trust Guardian easily integrates with company systems used for managing loyalty cards, such as CRM or customer loyalty platforms, ensuring that all privacy information is always synchronized and up to date.

Centralized and resilient privacy management for loyalty cards

For loyalty program managers, Trust Guardian is a complete solution to centralize and automate privacy management, ensuring GDPR compliance and minimizing operational and legal risks. Our platform ensures transparent and documented management of every consent-related event, data minimization, and GDPR-compliant management of marketing flows and activities, protecting your company from disputes and ensuring a trusting relationship with your customers.