Data retention management

Data retention refers to the length of time personal data collected by an organization is retained. Under the GDPR, personal data must be kept only for as long as necessary to achieve the purposes for which it was collected, after which it must be deleted or anonymized. This principle is essential for minimizing the risk of misuse of data and for ensuring the privacy of data subjects.

Practical data retention management requires a centralized tool that tracks different retention periods for each data subject and each purpose. Trust Guardian centralizes this process, monitoring retention periods for each data subject and purpose, and automatically notifying the various business systems (CRM, e-commerce platforms, marketing automation systems, etc.) when a retention period has expired so that data can be deleted or anonymized. This ensures that data is processed in compliance with the policies set forth in privacy notices, minimizing the risk of non-compliance.
Trust Guardian’s approach to data retention
Trust Guardian is a powerful ally for businesses in managing data retention periods, as it automates data retention management by integrating with business systems (CRM, e-commerce platforms, marketing automation systems, etc.). The platform can calculate retention periods for each data subject and proactively notify systems when data must be deleted or anonymized according to the policies defined for each purpose. This reduces the risk of non-compliance, improves operational efficiency, and ensures that personal data is processed securely and compliantly. With Trust Guardian, companies can manage data retention in a centralized and clear way, minimizing operational and legal risks.