What is a proof of genuineness?

A Proof of Genuineness is a structured set of evidence that protects the company and ensures that the personal data collected is processed in compliance with privacy regulations. It consists of two main elements:

• Proof of Authenticity
  Confirms that the personal data collected was actually provided by the individual who supplied it and that such data is not false, altered, or manipulated by the company collecting it, thereby ensuring its reliability in case of complaints by data subjects or doubts about the origin of the personal data.
• Proof of Legitimacy
  Demonstrates that the acquisition of personal data was carried out in compliance with privacy regulations, including elements such as explicit and informed consent, acknowledgment of the historical privacy notice, clear origin of data from a recognized and legitimate source, and traceability of any consent modifications over time. This shows that the company has processed personal data in accordance with the rights of data subjects. This aspect is particularly essential in response to inspections by the Data Protection Authority.

In this way, the proof of genuineness is collected, archived, and consolidated through Trust Guardian platform, which acts as a “Black Box” for the privacy history of each of your customers, centralizing all information and ensuring complete traceability of the data lifecycle. This approach provides the company with a solid and verifiable defense in case of complaints or inspections, strengthening trust in data management and ensuring corporate compliance.